The latest in:
Effectv
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Premium Content
07/22/2024
Now What? A Lot Can Happen (and has) Between Now and November
America has had some time to digest the news that Joe Biden is no longer running for president.
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Premium Content
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01/02/2024
Executive Round Up: 2024 Predictions
2023 was quite the year, but a new year has arrived. Here’s what some industry executives are predicting what’s to come for 2024.
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Premium Content
12/18/2023
Political Advertising World Changing Alongside TV
Traditional TV is still king when it comes to reaching voters. For last year’s midterm election, Comcast’s advertising division Effectv found that 81% of reach was unique to traditional TV among the top-reach political campaigns it studied. That doesn’t mean streaming is out of the equation though.
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Premium Content
11/02/2023
People
Effectv is making Chris Vail its VP, Political Sales, replacing Dan Sinagoga, who’s moving to a Senior Advisor role.
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Premium Content
07/19/2023
Comcast Advertising: Traditional TV Still Key in Ad Buys
Traditional TV is still a core strategy in media plans, according to Comcast Advertising’s annual research report that found 80% of advertisers planning to maintain or increase their spend on traditional TV in the coming year.
