The latest in:
Elections
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Premium Content
12/18/2023
Political Advertising World Changing Alongside TV
Traditional TV is still king when it comes to reaching voters. For last year’s midterm election, Comcast’s advertising division Effectv found that 81% of reach was unique to traditional TV among the top-reach political campaigns it studied. That doesn’t mean streaming is out of the equation though.
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Premium Content
02/06/2020
Effros: Instantaneity
As I write this on Tuesday afternoon, the full results from the Iowa Democratic caucuses are not yet in, and I don’t care.
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11/07/2018
Midterms: Networks Lean In to Get Voters to the Poll
With midterms on Tuesday, many networks and companies have ramped up voting initiatives to get viewers to the polls.
