The latest in:
advertising
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Premium Content
01/10/2024
Ad Talks Continue at CES
What will 2024 be the year of? “Consolidation and expansion,” said Disney Advertising SVP, Addressable Sales Jamie Power.
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01/02/2024
Executive Round Up: 2024 Predictions
2023 was quite the year, but a new year has arrived. Here’s what some industry executives are predicting what’s to come for 2024.
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Premium Content
07/11/2023
VAB’s Cunningham on Ad Fraud in the Industry
We spoke with VAB President/CEO Sean Cunningham about the state of ad fraud in the industry and what can be done to alleviate concerns.
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Premium Content
06/20/2023
NBCU Expands One Platform
NBCUniversal is letting marketers manage multi-market campaigns across addressable linear TV, CTV and premium digital video ad inventory in a single buy for the first time through its One Platform.
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Premium Content
06/01/2023
Hot Summer for Advertisers
While nearly 1 in 10 advertisers opt to scale back spending during the summer months, aggregated viewership data shows only a 2% difference in time spent viewing content on ad-supported platforms.
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Premium Content
05/17/2023
Effros: Not So New Normal
The current industry headlines are all about significant drops in “cable subscriber” numbers and a slowdown in paid streaming service subscriptions. That may be “normal” when a market is becoming saturated (like broadband subscriptions) but it’s going to get a lot worse as the not-so-new or normal unfettered choices FAST become a paradox for viewers.
