The latest in:
Freewheel
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Premium Content
06/13/2024
Fox Adds Dynamic Ad Insertion to College Football
Fox Corp. is expanding its growing partnership with FreeWheel to introduce dynamic ad insertion capabilities and new co-developed targeting technology to programming including college football.
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05/10/2024
Executive Round Up: How Priorities Have Changed for Advertisers
With upfront season upon us, we asked executives how advertisers’ priorities have changed over the past year as the linear and digital landscapes continue to evolve. Here’s what they had to say.
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Premium Content
02/08/2024
Goodway Group Inks Partnership with FreeWheel
The digital media and marketing services firm Goodway Group made its first video-only partnership for premium ad inventory, joining forces with Comcast’s FreeWheel.
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01/02/2024
Executive Round Up: 2024 Predictions
2023 was quite the year, but a new year has arrived. Here’s what some industry executives are predicting what’s to come for 2024.
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Premium Content
11/29/2023
Addressable Advertising Charges On, Still Work to Do
The advertising industry has been yearning for market turbulence to subside amid uncertain economic pressures and splitting mediums of measurement, and the continued rise of addressable advertising may help streamline the next era of how companies reach customers.
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Premium Content
11/15/2023
FWC, VAB Check Their List
The FreeWheel Council for Premium Video (FWC) and the Video Advertising Bureau are working together to help give guidance on buying premium video advertising, introducing a document called “Buying Premium
