The latest in:
VideoAmp
-
Premium Content
07/02/2024
Nielsen Evolves Amid Competition, Criticism
The past few years have seen more competition among measurement firms that are trying to separate themselves from the rest of the pack.
-
Premium Content
01/09/2024
CES Panel Talks Ad Shifts
The future of insights, data and advertising across television and streaming were at the heart of a panel hosted by Disney EVP, Category Sales and Client Solutions Lisa Valentino Tuesday at CES.
-
Premium Content
09/20/2023
JIC Grants Conditional Certification for Trio
The U.S. Joint Industry Committee approved conditional certification for Comscore, iSpot and VideoAmp, marking the next step in offering ad buyers and sellers more currency options beyond Nielsen.
-
Premium Content
07/31/2023
Nexstar Looking for Audience Measurement Partner
Nexstar is on the hunt for a new audience measurement partner. The company issued an open Request for Proposals as it seeks a partner “capable of providing data that accurately reflects the scale and power of the company’s national and local media business.”
-
Premium Content
05/09/2023
Marketers Turning to ABB
As the economy continues to plague the advertising market, 88% of marketers agree that there’s been increased scrutiny on ROI, media budgets and proven effectiveness of video campaigns
-
Premium Content
03/20/2023
WBD Teams Up With More Ad Currency Providers
Warner Bros. Discovery is partnering with Commscore and VideoAmp ahead of its 2023-24 upfront.
