The latest in:
Viamedia
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Premium Content
06/20/2024
Willow Signs with Viamedia
The cricket streamer Willow is partnering with Viamedia for programmatic ad sales representation.
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Premium Content
04/09/2024
People
Viamedia made a pair of executive promotions. Sherri Bradshaw was upped to SVP, Finance, and Anita James will step into SVP, Financial Planning and Analysis.
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Premium Content
02/28/2024
Viamedia, TDS Re-Up Deal
Viamedia will represent ad sales for TDS’ video services across its new TV markets of Green Bay, Eau Claire, Milwaukee and Wausau, Wisconsin.
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Premium Content
12/07/2023
Viamedia Partners with Perpetual Media
Viamedia is teaming up with the digital out-of-home advertising platform Perpetual Media, becoming the exclusive local and regional direct advertising sales company in all of Perpetual Media’s 60+ DMAs and locations beyond Viamedia’s DMAs.
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Premium Content
11/14/2023
Viamedia Launches Parrot ADS
Viamedia is rolling out a new managed service called the Parrot Ad Decisioning Systems (ADS), which lets MVPDs implement regionally targeted ads on linear streams to match local ads running simultaneously on traditional cable TV platforms.
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Premium Content
02/15/2023
Viamedia Inks New Partnerships
Viamedia is growing its ad sales representation with 11 new service provider partnerships, pushing the total amount to more than 70 MVPDs covering 65 DMAs.
