The latest in:
The Trade Desk
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Premium Content
04/30/2024
Roku Making Improvements for Advertisers
Roku inked a pair of partnerships to hone in on its advertising and measurement capabilities.
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Premium Content
04/18/2024
People
NBCUniversal Telemundo Enterprises is shaking up the structure of Telemundo Studios.
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Premium Content
03/28/2024
DRAX Gets First Expansion
Disney is expanding its Real-Time Ad Exchange product DRAX after creating a direct pathway to advertiser demand with the media buying platforms Display & Video 360 (made by Google) and The Trade Desk.
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Premium Content
02/22/2024
Comscore Expands Campaign Ratings to Local Level
It’s another major election year in 2024, and Comscore is helping advertisers get ready.
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Premium Content
10/26/2023
AMC Networks Brings Programmatic to Linear
AMC Networks chalked up another first, announcing it has enabled programmatic ad buying on three of its linear networks. Last month’s pilot marked the first time live linear inventory was able to be purchased programmatically in a real-time, biddable ad environment.
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Premium Content
03/10/2023
NBCU Strikes Programmatic Partnership
NBCUniversal is enhancing the addressability of its programmatic ad inventory on Peacock by integrating Unified ID 2.0.
