The latest in:
Parks Associates
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Premium Content
07/09/2024
Parks Unveils Broadband Market Tracker
Parks Associates is introducing a new annual research subscription service that highlights over 25 market leaders in the U.S. and Canadian residential internet service markets.
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Premium Content
09/14/2023
Card Swipe: The Cross-Platform Evolution of Shoppable Content
The world of shoppable content is evolving by the day, but with more video options available than ever before, there’s still a struggle to encourage alignment between programming being shown to consumers and the products being pushed their way.
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Premium Content
04/05/2023
Spending on OTT Services Declines
The adoption of OTT subscriptions has increased 22% from the beginning of 2017 to 3Q22, according to recent research from Parks Associates. That coincides with a 29% drop in the adoption of traditional TV services.
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02/06/2023
Guest Column: OTT Streaming Companies Facing New Challenges
In 2022, Parks Associates data showed consumers becoming less sensitive to price if they can find the perfect blend of content and service options. However, price will be a much more significant factor in downward economic times.
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10/04/2022
Rise in Demand for More Bandwidth and Quality Broadband
Over the past decade, a growing percentage of US households are connected to the internet but do not receive home internet service from a traditional home internet provider. The bulk of these consumers are “mobile-only,” connected via a smartphone or tablet.
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05/26/2022
New Trends Driving Growth in Streaming Services
Streaming video services have experienced rapid growth in recent years, fueled by the COVID-19 pandemic, as home-bound consumers experimented and were introduced to new over the top (OTT) video services.
