The latest in:
Jeff Collins
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Premium Content
05/13/2024
NBCU, Fox Kick Off Slate of Upfronts
The day began with Jimmy Fallon singing “We need to sell ads for our lineups,” and ended with Fox “sparing no expense” to woo advertisers. That can only indicate one thing: the upfronts are here.
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Premium Content
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Premium Content
02/14/2024
Upfront Season is Near
Hallmark Media switched things up with its upfronts last year, and it’s keeping that strategy in 2024.
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Premium Content
01/22/2024
People
It’s a shakeup at the top of Fox’s advertising sales sector. Marianne Gambelli, Fox’s President, Advertising Sales, Marketing and Brand Partnerships, announced her retirement after a career that spanned over four decades.
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08/05/2022
Executive Round Up: How Can Companies Improve Linear TV’s Value?
We asked executives across the industry how companies could improve the value linear TV brings. Here’s what they had to say.
