Executive Round Up: What’s to Come in 2023?
While there will be twists and turns throughout the year and nobody can predict the future, executives are the ones closest to the action. Here’s what some in the industry are predicting for 2023.
Steve Alexander
CTO
Ciena
While rollouts continue unabated, incumbent service providers (CSP, Cable and MSOs) will need to accelerate their investments to add capacity and service agility to their access and aggregation technology to remain competitive. This is particularly the case as we’re expecting more fixed wireless access (FWA) services from mobile network operators that will further increase com- petition and innovation. Massive once-in-a generation government funding for broadband deployments will also expand broadband availability to help close the digital divide.
Dr. Abdul Rehman
CEO, CTO and Co-Founder
SSIMWAVE
The avalanche of pandemic streaming has ceased and providers are in pitched battles for the attention of ever- more-discriminating consumers. Having a great series may help you attract subscribers in the short term, but what keeps them in the fold? Providers are leaning into technology investments that will drive better content recommendations and discovery, richer apps and UXs, and especially video quality of experience. Providers that commit to those differentiators in 2023 will be able to improve retention and monetization of viewers.
Mikaël Schachne
VP, Telco Market
BICS
In 2023 satellite networks are going to change the global connectivity landscape, but not in the way everyone expects. The immediate potential of [non-terrestrial networks] lies not in developed countries, but in bridging the ‘digital divide’ in developing, remote, and rural areas around the world. Satellite networks (which are already being launched) promise to address this lack of connectivity in rural and remote areas around the world, and it’s going to hap- pen a lot sooner than you think.
Matt Sotebeer
CSO
Digital Remedy
Search and Social have been the primary drivers of performance for Digital Marketers. These channels are becoming saturated and marketers are faced with diminishing returns on channels that have traditionally brought high ROI. As a result, the rise of CTV as an opportunity to deliver real, measurable outcomes will continue to become a focus for marketers in 2023.
