Executive Round Up: Evolving Election Coverage
We asked executives in the industry how their respective network has evolved its approach to election coverage in response to changing media consumption habits. Here’s what they had to say.
Abigail Crutchfield
VP, Washington Programming and Special Events Programming
CNN
As media evolves at a break-neck pace, we’ve invested aggressively not only in our comprehensive linear content with seasoned anchors, correspondents, commentators and analysts, but also in digital and, most recently, streaming on CNN Max. That dedication to both new and traditional mediums has paid off: our election coverage is reaching audiences of all demographics, who consume news on every platform—from TVs to phones, from cable to TikTok, coming to CNN when it matters.
Cherie Grzech
SVP, News & Politics
NewsNation
NewsNation entered the cable network landscape knowing that viewers are craving breaking, fact-based, and up-to-the-minute information, including on election nights. That’s why NewsNation immediately teamed up with Decision Desk HQ, a voting data powerhouse with a record of being first to make calls in the key races across the country. We let the data drive the decisions and our reporting. As an upstart, we have the advantage of being nimble and the ability to evolve. We also understand the way people consume news has also changed with a focus on watching television while surfing online. For that reason, in our latest NewsNation townhalls we provided viewers with a second screen experience expanding our digital footprint and providing factoid boxes and commentary information.
Jessica Loker
VP, Politics/Sr. EP “Fox News Sunday”
Fox News
We’ve integrated our resources to reach the audience no matter where they are. The content from our political newsgathering teams is not only accessible to our linear channels, but also to our digital, streaming and audio services. We benefit from teams who excel in distinct areas, and we actively seek to improve coordination across platforms. This allows us to synergize our content in a way that meets the needs of our viewers/listeners/readers no matter their preference for consuming it.
