The latest in:
The Gauge
-
Premium Content
06/21/2024
Streaming Hot in May, Nielsen’s Gauge Finds
Nielsen’s monthly The Gauge report for May saw a record-high share of TV usage in the streaming segment, with it taking 38.8% of the pie.
-
Premium Content
05/14/2024
Nielsen Rolls Out Convergent TV Viewing Gauge
Nielsen launched a new multiplatform gauge looking at the media consumption across broadcast, cable and streaming, aggregated and ranked by media company.
-
Premium Content
02/21/2024
Cold Weather, Warm Watching
With colder weather and the NFL Playoffs taking place, total TV viewership was up 3.7% during January, according to Nielsen’s monthly “The Gauge” report.
-
Premium Content
01/16/2024
TV Viewership Up in December
December checked in as the second-highest month for TV viewing in 2023, according to Nielsen’s “The Gauge” report.
-
Premium Content
12/19/2023
Thanksgiving Gives TV a Boost
TV viewing levels for November were at their highest since January thanks to a viewership bump during Thanksgiving week, Nielsen’s monthly The Gauge report revealed.
-
Premium Content
08/15/2023
Streaming Continues Climb
The streaming category in Nielsen’s “The Gauge” took a record 38.7% of total TV usage in July as Netflix, Prime Video and YouTube had all-time highs in viewing.
